Sole music
Sole Music introduces a groundbreaking product designed for the deaf community to experience music through vibrations, allowing personal music enjoyment anywhere by inserting a special sole into their shoes.
This innovation aims to include deaf people in the music world, transforming music streaming platforms to cater to a broader audience with a full social media campaign and a documentary featuring deaf dancers.
The campaign achieved significant success, with over 1.9 million views on the music video, 40 million impressions, $11 million in earned media, and 12K pre-orders on launch day.
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Ramy Al-Kadhi: Client - Anghami
Fadi Yaish: Chief Creative Officer - ‿ and us
Steve De Lange: Executive Creative Director - ‿ and us
Jamie Kennaway: Executive Creative Director - ‿ and us
Diogo Borges: Executive Creative Tech Director - ‿ and us
Mohamed El Nagdy: Associate Creative Director - ‿ and us
Lama Halimeh: Brand Director - ‿ and us
Mohamed Abou Khatwa: Senior Designer - No one
Serra Chehade: Head of production - BlackBox
Nadim Khoury: Producer - BlackBox
Karim Mira: Colorist - LZRD
Maged Nassar: Director - Good People
Amr Rabee: Editor - Barber Shop Studios
Joe Saadeh: DOP - Good People
Khaled Zaki: Production - Good People
Sara Touma: Production - Good People
Aya Gaafar: Production - Good People
Tariq Ali: Independant Animation production studio - Zanad TV
Luna Mahgoob: Independant Animation production studio - Zanad TV
Karim Mira: Colorist - LZRD
