Hulu St. Patrick's Day - Boat Stunt
To mark their 15th anniversary amidst a competitive market and tight budget, Hulu leveraged the timing of St. Patrick’s Day to create a unique celebration. Embracing their iconic green color, they capitalized on the holiday by expressing gratitude towards anyone sporting green, aligning with their brand. The campaign kicked off in Chicago during the St. Patrick's Day festivities, where Hulu made a significant impact with various promotional efforts, including ads in the Chicago Tribune, street teams, aerial banners, and branded riverboats. Their approach extended beyond Chicago, thanking fans and brands online for sharing green-themed posts or acknowledging Hulu's milestone, showcasing a clever blend of traditional and digital marketing strategies to maximize their anniversary's visibility.
