The Contagious Commandments

Ten Steps to Brand Bravery, by Paul Kemp Robertson and Chris Barth

"The Contagious Commandments" is an essential guide for anyone in the marketing sphere, providing key insights from the renowned global platform, Contagious.com. This book is a masterclass in marrying creativity with technology and behavioral psychology to create advertising that resonates deeply and meaningfully.

This book stands out for its focus on crafting ideas that uplift brands and contribute positively to society. A must-read for professionals in the industry, it offers a fresh perspective on how to create impactful and socially responsible advertising strategies.

Why We Love This Book:

'The Contagious Commandments' encapsulates key insights from Contagious.com, blending creativity, technology, and behavioral psychology. It's a vital read for marketers, offering strategies that elevate brands and benefit society. This book is a guide to impactful and socially conscious advertising.

Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.

Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.