The Hangover Whopper, Burger King

The innovative 'Hangover Whopper', a brainchild of the collaboration with DM9, ingeniously employs facial scanning to identify hangover symptoms in users. The more worn-out one looks, the greater the discount offered on a combo meal designed to alleviate the effects of alcohol with a substantial meal.

This unique promotion offers three levels - Whopper Jr. Double, Whopper, and Whopper Double, catering to varying degrees of hangover severity. Additionally, for the socially brave, there's an option to share their post-party state on social media.

Icaro Doria, co-president and CCO of DM9, highlights that this campaign's success lies in its blend of boldness, innovation, and irreverence, using technology and humor to forge a novel connection with consumers.

• Credits

  CCO: Ícaro Doria

  COO: Thomas Tagliaferro

  CEO: Pipo Calazans

  Vice President of Creative: Laura Esteves

  Executive Creative Director/Art Director: Nina Lucato

  Creation: Bruno Anibal, Caio Zucchi, Diego Reis, Pedro Rosadas, Caique Llaguno, Gustavo Henrique, Fernando Fregate, Thiago Mussa

  Content: Jader Crivellaro, Jussara Coutinho, Vitória Merola

  Service: Michel Issa, Lonquem Lucio Alves, Danielle Florido Aragon

  Media: Renata Valio

  Production: Anna Ferraz, Isabela Ximenes

  Editor: Felipe Jardim, Leonardo Bahia

  Approval: Juliana Cury, Juliana Gonçalves Monteiro, Pedro Henrique Laguardia

  Producer: Bizsys technology and special projects producer

  Operations Director: Rodrigo Cassino

  Development: Renato Caetano, Fabrizio Martins, Lucas dos Anjos

  IT/GP: Jonatham AntonioDescription text goes here