The biggets virtual influencer in the world
Lu from Magalu, an avatar born from the digital realm, has transcended her virtual roots to become a pop culture icon and a formidable force in the influencer landscape. As the world's biggest virtual influencer, Lu's presence is an extraordinary example of how a brand can create a digital persona that not only mimics human interaction but becomes a beloved character with genuine influence.
Magazine Luiza, Brazil's retail giant, transformed Lu from an e-commerce guide into a full-fledged celebrity. Her digital DNA, combined with human-like empathy, style, and powerful opinions, has connected with millions globally, challenging the status quo of both virtual and human influencers.
Lu's journey from an online assistant to a Vogue cover star and a commentator on live football matches illustrates the evolving interface between consumers and technology. Her collaborations with global brands like Adidas and Red Bull showcase her unique ability to bridge the gap between the digital and physical worlds, making her an invaluable asset in modern marketing.
Lu from Magalu is not just a virtual phenomenon; she's a visionary symbol of the future of digital engagement.
Key Takeouts:
Beyond the Digital Frontier: Lu's evolution highlights the potential of virtual influencers to transcend digital boundaries and participate in real-world events and causes.
Cultural Resonance: Lu's widespread acceptance is a testament to her relatability and the narrative crafted by Magazine Luiza, proving that storytelling is as crucial in the digital sphere as it is in traditional media.
Brand Integration: Lu exemplifies how a virtual influencer can embody a brand's values, drive engagement, and build a comprehensive marketing ecosystem that spans across multiple platforms.
Lu from Magalu is not just a virtual phenomenon; she's a visionary symbol of the future of digital engagement. Her impact extends beyond mere numbers, reflecting a deep connection with her audience that many brands strive for but seldom achieve. As we venture further into the digital age, Lu is showing the way for how brands can humanize their digital presence and create meaningful, lasting relationships with their audiences.
Board
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Agency Network Ogilvy
Holding Company WPP Group
Production Company OAK Filmes, Robeirão Preto
Advertiser Brand Magazine Luiza, São Paulo
Advertising Agency Ogilvy Brasil, São Paulo
Entrant Company Ogilvy Brasil, São Paulo
Advertising Agency (Additional) DPZ&T, São Paulo
Music/Sound Company Comando S Áudio Produções, São Paulo
Production Company (additional) Alok Production, São Paulo
Production Company (additional) Sentimental Filme, São Paulo
Production Company (additional) Vogue Brasil, São Paulo
Additional Company Rede Globo, São Paulo
Chief Creative Officer Félix del Valle / Ogilvy Brasil
Chief Creative Officer Sergio Mugnaini / Ogilvy Brasil
Executive Creative Director Daniel Schiavon / Ogilvy Brasil
Executive Creative Director Samir Mesquita / Ogilvy Brasil
Head of Art Ricardo Leme Lopes / Ogilvy Brasil
Associate Creative Director Breno Rodrigues / Ogilvy Brasil
Associate Creative Director Pedro Gouveia / Ogilvy Brasil
Head of Operations Daniela Paris / Ogilvy Brasil
Operations Director Tania Garcia / Ogilvy Brasil
VP Finance Marcia Rodrigues / Ogilvy Brasil
Account Director Larissa Ferrari / Ogilvy Brasil
Account Director Tatiana Moliterno / Ogilvy Brasil
Planning Director Isadora Prado / Ogilvy Brasil
Media Director Leonardo Moraes / Ogilvy Brasil
Media Manager Adriana Reimão / Ogilvy Brasil
Chief Executive Officer Frederico Trajano / Magazine Luiza
Content,Social &Influencer Marketing Manager Pedro Alvim / Magazine Luiza
Content Strategist Lead Aline Izo / Magazine Luiza
Social Media Lead Luiz Carlos Lima / Magazine Luiza
Public Relations Ana Herzog / Magazine Luiza
Voice Over Lu Adriana Chagas Fiali Teixeira / Magazine Luiza
Magalu Content Studio Magalu Content Studio / Magazine Luiza
OAK Filmes Team OAK Filmes Team / OAK Filmes
Alok Production Team Alok Production Team / Alok Production
DPZ&T Team DPZ&T Team / DPZ&T
Vogue Team Vogue Team / Vogue Brasil
Director Mauricio Guimarães / Sentimental Filme
Director Luciano Zuffo / Sentimental Filme
Executive Producer Marcos Araujo / Sentimental Filme
Executive Producer Sergio Rezende / Sentimental Filme
Rede Globo Team Rede Globo Team / Rede Globo
