The Artois Probability
In a convergence of art history and AI innovation, Stella Artois embarked on an ambitious campaign to weave its longstanding heritage into the rich tapestry of classical art. The campaign, dubbed "The Artois Probability," sought to unlock the hidden narrative of Stella Artois' presence in historical paintings, a journey that spanned centuries and canvases alike.
Leveraging advanced AI algorithms and a rich dataset spanning from the brewery's inception in 1366 to the nuanced hues of golden ales depicted in art, the brand embarked on an unprecedented exploration. This AI-driven analysis sifted through the archives, cross-referencing the golden tint of beers, the distinct shapes of period-appropriate containers, and the geographic proximity to Stella Artois' birthplace with each artwork's origin.
This AI-driven analysis sifted through the archives, cross-referencing the golden tint of beers, the distinct shapes of period-appropriate containers, and the geographic proximity to Stella Artois' birthplace with each artwork's origin.
The strategic endeavor melded AI's computational prowess with the interpretive expertise of art historians from the Bellas Artes Museum, crafting a narrative that posited Stella Artois as the silent yet ubiquitous companion to generations of revelers and thinkers immortalized in oil and canvas.
Key Takeouts:
Historical Data Meets AI: Stella Artois utilized AI to analyze and interpret historical and brand data, creating a bridge between past art and present-day technology.
Interactive Customer Experience: The brand transformed this AI-driven probability into an engaging exhibition and mobile web app, inviting art and beer aficionados to discover the hidden history of Stella Artois within classic paintings.
Brand Heritage Amplification: By showcasing the AI-calculated probabilities in a museum setting, Stella Artois bolstered its heritage narrative, positioning the brand as not only a witness to history but a participant in the cultural zeitgeist.
In essence, "The Artois Probability" campaign served as a masterstroke, positioning Stella Artois at the intersection of tradition and innovation. The AI's analytical capabilities provided a fresh lens through which audiences could appreciate the brand's historical depth, while the interactive exhibition brought to life a story centuries in the making. Stella Artois, through the meticulous eye of AI, demonstrated that its legacy is not only poured in glasses but also ingrained in the very culture it continues to celebrate.
-
Gastón Bigio: Founder & Chairman
Anselmo Ramos: Founder & Chairman
Joaquín Cubría: CCO & Partner
Ramiro Rodriguez Gamallo: ECD & Partner
Matías Lafalla: ECD & Partner
Juan Pablo Lufrano: Executive Creative Director
Paula Medina Rivero: Managing Director
Javier Quintero: Chief Strategy Officer
Alex Romero: Creative Director
Gastón Gual: Creative Director
Thomas Chatenay: Creative Director
Julian Amarillo: Art Director
Haroldo Moreira: Copywriter
Judit Ducruet Paz: Account Director
Clara Colace: Account Director
Belen Melcon: Account Director
Alan Trajtenberg: Account Supervisor
Rosario Muñoz López: Head of Design
Carolina Vázquez García: Designer
Florencia Albizzati: Head of Production
Julia Lagos: Producer
Martín Rubins: Strategy Director
Gori Nastasi: Head of Digital & Social
Ignacio Rocca: Social Strategy Lead
Paula Akel: Creative Manager
Juan Szelagowski: Director
Nahuel Varela: Director
Matias Berruezo: Producer
Daniel "Caffa" Caffarena: Executive Producer
Nahuel Varela: DOP Lighting Cameraman
Pablo Franco: Color Gradient
Matías Rabaglia: Creative Tech
Paula Martinez: Project Manager
Marcelo Martinez: Design Director
Lautaro Sanchez: UX Design
Belén Rosatti: Visual Design
Alejandro Cayssials: Developer
Juan Cruz Rabaglia: Developer
Jeremías Figueroa: Developer
Lautaro Genari: QA
Violeta Muñiz: QA
Eugenio Raffo: Client Representative
Soledad Azarloza: Client Representative
Lucila Djeredjian: Client Representative
Martina Goldbaum: Client Representative
Juana Zamarreño: Client Representative
Tim Ovadia: Client Representative
Description text goes here
