Sea Level Re-Boot
In a powerful call to action, Tretorn's "Sea Level Re-Boot" emerges not only as a product but as a stark visual message about the urgency of climate change. This isn't just about footwear; it's a campaign that steps into the deep waters of environmental advocacy, marrying design with purpose. The boots, with a measuring stick design, forecast a future that could be all too real if sustainable measures are not embraced—by 2060, they warn, these boots won't keep you dry.
fashion can be both stylish and socially responsible, without sacrificing one for the other
Tretorn has taken a bold stride in the apparel and footwear industry by committing to sustainable materials, but their most striking move is the creation of a product that carries an environmental message in every step. The campaign's fusion of practicality and awareness goes beyond traditional eco-friendly approaches; it's a visual representation of the rising sea levels—a problem that Tretorn is not only talking about but taking concrete steps to address.
For creatives and strategists in the fashion and marketing sectors, the "Sea Level Re-Boot" is an inspiring example of how products can become ambassadors for change. Tretorn shows that it's possible to create an item that's not only functional and fashionable but also serves as an educational tool that gives back to the planet.
Key Takeouts:
Innovative Design as Message: The boot's design itself serves as a constant reminder of the rising sea levels, effectively using product design to communicate a critical global issue.
Sustainability in Action: By committing to materials that are natural and recycled, Tretorn sets a benchmark for sustainability in the fashion industry.
Impactful Campaign Results: The significant increase in time spent on the site and the earned media reach show that consumers are responsive to campaigns that combine product utility with environmental causes.
In summary, the "Sea Level Re-Boot" initiative represents a meaningful intersection between commerce and environmental consciousness. It's a testament to the fact that fashion can be both stylish and socially responsible, without sacrificing one for the other. For those in the creative and strategic realms, Tretorn's campaign is a powerful reminder of the impact thoughtful design and branding can have on both consumers and the broader conversation about our planet's future.
Board:
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Agency: Forsman & Bodenfors Gothenburg
Client: Tretorn
Country: Sweden
Client: Malin Cleverdal
Art Director: Staffan Lamm
Brand: Tretorn
Copywriter: Pontus CarestenDescription text goes here
