#ReadTheSources
In the age of digital communication, with the vast and sometimes overwhelming flow of information, the authenticity and credibility of the sources become paramount. The campaign "#ReadTheSources" focuses on the essence of reliable journalism: revealing the sources behind news stories to fight against misinformation.
When worldwide newspapers rally behind a cause, it sends a potent message about the state of our information ecosystem. This campaign, anchored by revealing every single source in a press ad, is a testimony to the commitment towards transparency in journalism. By pairing with renowned publications such as The Globe and Mail and Society magazine, the campaign underscores the collaborative nature of journalism in the fight against fake news.
For any creative trying to understand this campaign, the key takeaway is the boldness of the idea. It's a nod to the print era, with a modern twist using QR codes and interactive websites. This campaign doesn't just talk about transparency—it showcases it. By providing a window into the backend of journalism, it challenges readers and creatives alike to question, verify, and, most importantly, value the sources that provide our daily news.
This campaign doesn't just talk about transparency, it showcases it. By providing a window into the backend of journalism, it challenges readers and creatives alike to question, verify, and, most importantly, value the sources that provide our daily news.
Key Takeouts:
Transparency in Journalism: Revealing sources isn't just about fighting misinformation; it's about restoring faith in journalism.
Digital-Print Fusion: Using modern digital elements like QR codes and websites while still nodding to traditional print ads showcases the evolution of journalism.
Collaborative Approach: By teaming up with renowned publications, the campaign harnesses collective strength to make a powerful statement.
Conclusion: Transparency is the backbone of trustworthy journalism. In an age where misinformation can spread rapidly, campaigns like #ReadTheSources are vital reminders of the importance of authentic storytelling and the value of credible sources.
Board
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Client: UNESCO
Client Supervisors: Guy Berger, Marielza Oliveira, Tim Francis, Julien Ravalais Casanova, Matthieu Guevel
Agency: DDB Paris
Agency Supervisors: Vincent Léorat, Mathieu Bliguet, Lauren Riera, Justine Roux
Chief Creative Officer: Alexander Kalchev
Art Director: Idriss Dabre
Copywriter: Léa Laurenza
Copywriter assistant: Louis Maschino
Strategic Planner: Cédric Ledoux
Print Producer: Jocya Mallet
PR Director: Anne-Marie Gibert
Post-producer: Sylvie Dumas
Sound production: Marine Cremer, Cédric Boit, Alexandre Vicart, Clément Reynaud
Motion Designer: Samuel Ben-Simon
Digital Production: Cher Ami
Artistic Director: Yannice Berthault
Project Director: Guillaume Brehat
Developer: Julien Barret
