See My Skin

A significant oversight exists in the representation and availability of resources catered to people of color. While technology has propelled the skincare industry to new heights, offering personalized solutions and advanced diagnostics, there remains a glaring disparity. People of color often find themselves navigating a system that is not attuned to their unique needs, leading to a lack of accurate representation in image-based search results and subsequent health tools. This has profound implications, not only for self-perception but also for the accuracy of diagnoses and the effectiveness of treatments.

Vaseline, in collaboration with Hued, has introduced an innovative solution, "See My Skin," that promises to bridge this gap. By developing a database that primarily focuses on skin conditions prevalent among people of color, Vaseline is not only championing inclusivity but also ensuring that misdiagnoses based on skin color become a thing of the past.

This initiative reflects a broader shift in the industry towards a more inclusive approach to skin care. Brands are realizing that generic solutions might not cater to the diverse needs of their consumers. Vaseline's venture is a testament to this growing awareness and demonstrates how technology can be harnessed to serve marginalized communities better.

Key Takeouts:

1. Representation Matters: Ensuring that all skin types and conditions are represented in healthcare databases can reduce misdiagnoses and promote better health outcomes.

2. Harnessing Technology for Inclusivity: Digital platforms like "See My Skin" are prime examples of how technology can be utilized to cater to niche audiences and ensure they receive tailored care.

3. Brand Responsibility: Brands hold the power and responsibility to drive change. Vaseline's initiative highlights the importance of corporate entities playing their part in advocating for inclusivity.

Final Thoughts: By addressing a pressing need with "See My Skin," Vaseline reaffirms the importance of inclusivity in the skin care industry, setting a benchmark for others to follow.

Board

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• Credits

  Client: Unilever

  Brand: Vaseline

  Advertising Agency: Edelman New York

  Design Agency: Edelman New York

  Production Company: Girl Culture Films

  Associate Creative Director: Cassandra Shuber, Daniela Marino, Schuyler Higgins

  Chief Creative Officer: Jordan Atlas

  Content Production: Big Sync, Carousel / KYLE NYC, Girl Culture Films

  Design Director: Camille Marlow

  Director of Technology: Chris Broomall